Clean up our coast trans media project

Clean up our coast trans-media project
University assignment
2016

Love your coast was a second year university project that had a group assignment brief. Part of our brief was to create a poster, mobile app, desktop website, and then one other form of media to advertise our cause, we choose a bag.

We choose to communicate the coast clean up by juxtaposing the ocean into a trash can or a skip, and using the life guards to add a sense of humour, this theme was what we continued right throughout all of our medias.
Our call to action uses black and white imagery and old style life guards and see gear to illustrate the problem. We used children to promote a sense of pathos in the viewers to insight some change and it adde to our play on words.
The poster is created to make the viewer empathetic towards our cause, so that they follow to our website and mobile app to find out more information.

the imagery is based of swiss international styled design using black and imagery and flat colour.
Below are the links to the full desktop website prototypes and mobile app prototype on invision.

This is the link to our mobile app prototype in Invision: https://projects.invisionapp.com/share/UY90KQD4X#/screens

This is the link to our desktop website prototype in Invision: https://invis.io/VX90O033D#/198203652_Koha_Final_Website

Here are some image previews of the poster, mobile app and desktop website.

Below is the preview of our desktop website prototype

Below is the preview of our mobile app

Below is the preview of our poster.

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