Clean up our coast trans-media project University assignment 2016 Love your coast was a second year university project that had a group assignment brief. Part of our brief was to create a poster, mobile app, desktop website, and then one other form of media to advertise our cause, we choose a bag. We choose to communicate the coast clean up by juxtaposing the ocean into a trash can or a skip, and using the life guards to add a sense of humour, this theme was what we continued right throughout all of our medias. Our call to action uses black and white imagery and old style life guards and see gear to illustrate the problem. We used children to promote a sense of pathos in the viewers to insight some change and it adde to our play on words. The poster is created to make the viewer empathetic towards our cause, so that they follow to our website and mobile app to find out more information. the imagery is based of swiss international styled design using black and imagery and flat